(1) What is the purpose (goal) of the design?
(To inform, persuade, sell, entertain, promote, mark, or identify? Determine how it will function)

>> To showcase my graphic design, illustration and packaging works


(2) Who is the audience?
(A specific targeted group of people. Their behavior, age, gender, ethnicity, geography, and income determining the messages, imagery, and visual approach.)

>> Clients, friends, employers

(3) What message needs to be communicated?
(Write the message in words and Make certain that the intended message is clear and that your design is effective)

>> To deliver the message of who I am and my emphasis

(4) What is the competition and marketplaace?
(How the competition has solved similar problems and to avoid solving it the same way)

>> All graphic designers are my competition within marketplace and as well as through clients. The ultimate reason of portfolio website is to show the strong idea/ skill of being a graphic designer.


(5) What is the context?
(Where, how and when a design will be seen. Environment, circumstance)
Computer screen. Size, weight.

>>The design will be organized into 3 panels, from left to right, with navigation from the left, leading to a sub-category then a movie loader with the images on the right. The content will be show online as a flash-based website.


(6) In what voice?
(01: Personality or expressive voice. Write one sentence to describe the topic)
(02: List 5 adjectives to describe it.)

>>I would like to construct an easy, simple, clean, effective website to deliver and show my portfolio.

simple, clean, artistic, aesthetic, effective

 

(7) What kind of response is desired
(If you can get the audience to react, to feel, to purchase, to think...)
>> hope everyone enjoys and see the variety of my package works and illustrations.